![\"Autor](\"https:\/\/ct24.ceskatelevize.cz\/sites\/default\/files\/styles\/crop_880x495\/public\/1898967-p201703260363301.jpeg?itok=sr0U-zf0\")
<\/p>\n<\/p>\n
\u010casto se setk\u00e1v\u00e1m s n\u00e1zorem, \u017ee movit\u00ed klienti, kte\u0159\u00ed sv\u00e9 pen\u00edze z\u00edskali nap\u0159\u00edklad prodejem firmy, nemovitosti, nebo nap\u0159\u00edklad z d\u011bdictv\u00ed, by m\u011bli m\u00edt v\u011bt\u0161inu pen\u011bz v akci\u00edch, proto\u017ee p\u0159ece maj\u00ed hodn\u011b pen\u011bz, p\u0159\u00edpadn\u00e9 poklesy tak snadno ustoj\u00ed a v dlouh\u00e9m horizontu vyd\u011blaj\u00ed p\u0159ece nejv\u00edce t\u00edmto zp\u016fsobem investov\u00e1n\u00ed. V n\u00e1sleduj\u00edc\u00edm textu se pokus\u00edm vysv\u011btlit, pro\u010d s t\u00edmto p\u0159\u00edstupem nesouhlas\u00edm a pro\u010d s m\u00fdmi klienty pracuji tak, jak pracuji.<\/p>\n
P\u0159edstavme si modelovou situaci. Je V\u00e1m kolem 60, prodali jste firmu, z\u00edskali jste ur\u010ditou finan\u010dn\u00ed sumu, kterou pl\u00e1nujete n\u011bjak d\u00e1le vyu\u017e\u00edt. \u010c\u00e1st mo\u017en\u00e1 utrat\u00edte, \u010d\u00e1st mo\u017en\u00e1 darujete d\u011btem, s \u010d\u00e1st\u00ed zkus\u00edte podnik\u00e1n\u00ed, kter\u00e9 jste v\u017edy zva\u017eovali, proto\u017ee V\u00e1s dan\u00fd podnikatelsk\u00fd n\u00e1pad \u201ebav\u00ed\u201c, ale vlastn\u011b nejste p\u0159esv\u011bd\u010deni o jeho kdov\u00edjak\u00e9 ziskovosti a m\u00e1 to b\u00fdt sp\u00ed\u0161e kon\u00ed\u010dek. Posledn\u00ed \u010d\u00e1st pen\u011bz budete cht\u00edt investovat \u010di ulo\u017eit pro pozd\u011bj\u0161\u00ed dobu a \u00fa\u010dely. T\u00e9to \u010d\u00e1sti se poj\u010fme v\u011bnovat dnes.<\/p>\n
Pokud se za\u010dnete o mo\u017enosti investov\u00e1n\u00ed zaj\u00edmat na internetu, stane se V\u00e1m velmi rychle, \u017ee na V\u00e1s zac\u00edl\u00ed chytr\u00e9 reklamy s investi\u010dn\u00edmi mo\u017enostmi. Od pouh\u00fdch banner\u016f s r\u016fzn\u00fdmi produkty, po pozv\u00e1nku k poslechu a sledov\u00e1n\u00ed podcast\u016f a vide\u00ed v podcastov\u00fdch aplikac\u00edch \u010di youtube kan\u00e1lech. Dozv\u00edte se tak mo\u017en\u00e1, \u017ee byste t\u0159eba m\u011bli svoje portfolio koncipovat tak, jako kdyby m\u011blo nekone\u010dn\u00fd horizont, proto\u017ee to tak d\u011blaj\u00ed v USA, \u017ee byste m\u011bli m\u00edt hlavn\u011b akcie, a to akcie t\u011bch nejv\u011bt\u0161\u00edch firem, proto\u017ee to tak d\u011blaj\u00ed Ti nejbohat\u0161\u00ed investo\u0159i. Up\u0159\u00edmn\u011b, \u010dasto \u017easnu nad t\u011bmito prohl\u00e1\u0161en\u00edmi a zaru\u010den\u00fdmi n\u00e1vody, v\u011bt\u0161inou pod\u00e1van\u00fdmi jako kdyby to byly univerz\u00e1ln\u00ed pravdy.<\/p>\n
1929, 1987, 2002, 2008, 2010, 2020. To jsou letopo\u010dty jen n\u011bkter\u00fdch<\/strong> opravdu z\u00e1sadn\u00edch takzvan\u00fdch krach\u016f na finan\u010dn\u00edch trz\u00edch. Cel\u00e9 akciov\u00e9 indexy se dramaticky propadly, investo\u0159i ze dne na den p\u0159i\u0161li o velkou \u010d\u00e1st sv\u00fdch pen\u011bz. N\u011bkdy se to dalo p\u0159edpov\u00eddat, n\u011bkdy m\u00e9n\u011b. P\u00e1d byl rychl\u00fd, cesta vzh\u016fru zp\u011bt dlouh\u00e1 a trnit\u00e1. Jist\u00e1 je jedna v\u011bc \u2013 tyto \u201ekrachy\u201c se budou d\u00e1le opakovat.<\/strong> M\u016fj osobn\u00ed n\u00e1zor je takov\u00fd, \u017ee se zrychlen\u00edm toku informac\u00ed po planet\u011b, budou v budoucnu propady je\u0161t\u011b daleko rychlej\u0161\u00ed a dokonce hlub\u0161\u00ed, ne snad z d\u016fvodu v\u011bt\u0161\u00edho probl\u00e9mu, kter\u00fd je vyvol\u00e1, ale z d\u016fvodu siln\u011bj\u0161\u00ed reakce investor\u016f, kterou katalyzuj\u00ed m\u00e9dia. Investo\u0159i budou daleko pani\u010dt\u011bj\u0161\u00ed, budou m\u00e9n\u011b racion\u00e1ln\u00ed, nebudou je zaj\u00edmat anal\u00fdzy a fakta, ale to, co n\u011bkdo \u0159ekl v minutov\u00e9m spotu ve zpravodajstv\u00ed.<\/p>\n Chcete b\u00fdt sou\u010d\u00e1st\u00ed d\u011bn\u00ed v\u00a0p\u0159edchoz\u00edm odstavci? Moji klienti rozhodn\u011b ne, mo\u017en\u00e1 i proto jsou m\u00fdmi klienty a ne klienty n\u011bkoho, kdo jim vysv\u011btluje, \u017ee kdy\u017e budou 5 let ve ztr\u00e1t\u011b, \u017ee je to vlastn\u011b norm\u00e1ln\u00ed sou\u010d\u00e1st investov\u00e1n\u00ed. To nen\u00ed norm\u00e1ln\u00ed, to se prost\u011b investice nepovedla<\/strong>. V\u0161echno ostatn\u00ed jsou pouze hezk\u00e9 \u0159e\u010di.<\/p>\n M\u016fj p\u0159\u00edstup k\u00a0pr\u00e1ci pro m\u00e9 klienty je postaven na p\u0159esv\u011bd\u010den\u00ed, \u017ee prost\u0159edky, kter\u00e9 jste Vy nebo Va\u0161i p\u0159edci vyd\u011blali, chcete n\u011bjak\u00fdm zp\u016fsobem ochr\u00e1nit<\/strong>. Pro sebe nebo pro Va\u0161e bl\u00edzk\u00e9. A\u0165 u\u017e je to proti inflaci nebo proti tr\u017en\u00edm rizik\u016fm. Ne\u0159\u00edk\u00e1m, \u017ee je \u0161patn\u011b m\u00edt \u010d\u00e1st prost\u0159edk\u016f v\u00a0akci\u00edch. Maj\u00ed sv\u00e9 v\u00fdhody \u2013 jsou rychle likvidn\u00ed, v\u00a0opravdu dlouh\u00fdch horizontech v\u017edy rostou (t\u00edm mysl\u00edm \u0161irok\u00e9 indexy, nikoliv jednu konkr\u00e9tn\u00ed spole\u010dnost), vypl\u00e1cej\u00ed v\u011bt\u0161inou n\u011bjakou dividendu. Ale investovat tak v\u011bt\u0161inu prost\u0159edk\u016f mi p\u0159ijde krajn\u011b nerozumn\u00e9. Obzvl\u00e1\u0161\u0165 v\u00a0situaci, kdy jsou na trhu \u0159e\u0161en\u00ed a investi\u010dn\u00ed n\u00e1stroje, kter\u00e1 dok\u00e1\u017e\u00ed sv\u00fdm investor\u016fm doru\u010dit pravideln\u00fd v\u00fdnos 6 \u2013 12 % ro\u010dn\u011b, s\u00a0malou volatilitou, n\u011bkdy dokonce s\u00a0ur\u010ditou formou garance. Samoz\u0159ejm\u011b, ka\u017ed\u00fd investi\u010dn\u00ed n\u00e1stroj m\u00e1 sv\u00e1 specifick\u00e1 rizika, prakticky v\u017edy m\u016f\u017eete v\u00a0ur\u010dit\u00e9 situaci prod\u011blat a p\u0159ij\u00edt o pen\u00edze. To je v\u0161ak \u00faloha poradce, aby s\u00a0V\u00e1mi tato rizika detailn\u011b probral, upozornil V\u00e1s na n\u011b a zasadil investi\u010dn\u00ed mo\u017enost do Va\u0161eho konkr\u00e9tn\u00edho z\u00e1m\u011bru a o\u010dek\u00e1v\u00e1n\u00ed. Jsem p\u0159esv\u011bd\u010den\u00fd, \u017ee tento p\u0159\u00edstup funguje, a\u0165 u\u017e chcete investovat 1 \u010di 100 milion\u016f korun. Princip je stejn\u00fd, unifikovan\u00e1 a p\u0159eddefinovan\u00e1 \u0159e\u0161en\u00ed nefunguj\u00ed.<\/p>\n Kdo m\u011b sleduje d\u00e9le nebo se mnou spolupracuje, v\u00ed, \u017ee kritizuji bezhlavou diverzifikaci ve smyslu n\u00e1kupu hodn\u011b r\u016fzn\u00fdch investi\u010dn\u00edch n\u00e1stroj\u016f. Ta podle m\u011b nic moc ne\u0159e\u0161\u00ed. Ale diverzifikace r\u016fzn\u00fdch typ\u016f rizik, to je n\u011bco jin\u00e9ho. N\u011bkter\u00e9 n\u00e1stroje jsou rizikov\u011bj\u0161\u00ed z\u00a0pohledu tr\u017en\u00edch v\u00fdkyv\u016f, n\u011bkter\u00e9 z\u00a0pohledu kreditn\u00edho, n\u011bkter\u00e9 z\u00a0pohledu geopolitick\u00e9ho, a tak d\u00e1le. Proto pova\u017euji za d\u016fle\u017eit\u00e9 skl\u00e1dat portfolio i s\u00a0ohledem na senzitivitu jednotliv\u00fdch investic v\u016f\u010di r\u016fzn\u00fdm typ\u016fm rizika.<\/p>\n Pokud jste, stejn\u011b jako j\u00e1, seznali, \u017ee opravdu (bohu\u017eel) nem\u00e1te nekone\u010dn\u00fd horizont pro investov\u00e1n\u00ed a nepova\u017eujete za norm\u00e1ln\u00ed sou\u010d\u00e1st investov\u00e1n\u00ed b\u00fdt 5 let ve ztr\u00e1t\u011b, zavolejte mi nebo napi\u0161te, r\u00e1d se s V\u00e1mi potk\u00e1m a proberu tuto z\u00e1le\u017eitost detailn\u011b.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" \u010casto se setk\u00e1v\u00e1m s n\u00e1zorem, \u017ee movit\u00ed klienti, kte\u0159\u00ed sv\u00e9 pen\u00edze z\u00edskali nap\u0159\u00edklad prodejem firmy, nemovitosti, nebo nap\u0159\u00edklad z d\u011bdictv\u00ed, by m\u011bli m\u00edt v\u011bt\u0161inu pen\u011bz v akci\u00edch, proto\u017ee p\u0159ece maj\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/posts\/1260"}],"collection":[{"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/comments?post=1260"}],"version-history":[{"count":7,"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/posts\/1260\/revisions"}],"predecessor-version":[{"id":1268,"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/posts\/1260\/revisions\/1268"}],"wp:attachment":[{"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/media?parent=1260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/categories?post=1260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fialavojtech.cz\/domains\/fialavojtech.cz\/wp-json\/wp\/v2\/tags?post=1260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}